Loading
Illumulus
  • INDUSTRIES
  • SOLUTIONS
  • INSIGHTS
  • CONTACT
  • CONSULTATION
  • Search
  • Menu Menu

Going Global Guide. Are you Ready for Market Expansion?

September 27, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy/by Illumulus

Going Global.
Are you ready for Market Expansion?



While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global?  Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not only creates the potential trust customer’s look for in an internationally accepted brand or product but also signifies your company has “made it” by expanding beyond the traditional local market boundaries.

In today’s market, there are two methods to market expansion: selling online from your country or physical presence in the new market. Both require a marketing strategy, market research (customer and competitor), cultural & language insights, resources, due diligence and developing marketing initiatives that fit and communicate into the new market. But a physical presence requires a larger investment that comes with a larger ROI.
Selling online is a simple method to reaching a global market and allows you to ship directly to any customer you reach but it has limitations. At some point, you must enhance your distribution and customer engagement model to sell more efficiently and this requires a presence in that market. Building a local presence allows to you properly communicate with customers in real time to foster the relationships that creates trust and repeat customers.

Save


My global experience had led me to identify three areas any company must consider before becoming global.

  • Is there a market demand for your product or service?
  • Is the market compatible with my own market?
  • Resources needed to implement your marketing strategy?

Subscribe and download to read more as I discuss these three questions in detail and address key challenges with approaches to market expansion.





Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail

Frank Anastacio Trevino Jr


Founder and CEO of iLLUMULUS, a Global Marketing & Customer Strategy firm.  I live in Denver, Colorado.  You can find me on Linkedin.



Tags: #B2B, #b2c, #conversion, #customercentric, #digitalstrategy, #innovation, #marketing, #marketing strategy, #SMB, #startup, global marketing, market expansion, socialmediastrategy
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.illumulus.com/wp-content/uploads/2020/09/illumulus-2018web-300x104.png 0 0 Illumulus https://www.illumulus.com/wp-content/uploads/2020/09/illumulus-2018web-300x104.png Illumulus2016-09-27 21:07:552021-03-24 23:33:41Going Global Guide. Are you Ready for Market Expansion?
You might also like
IllumulusWhy Global Marketing is Essential?
IllumulusVideos effectively connect with your audience
B2B Marketing FrankTrevino2B2B Marketing Leaders Forum Asia
Illumulus Digital Transformation FrameworkILLUMULUS Framework for Digital Transformation
Illumulus Digital Transformation FrameworkWhy You Need Marketing?
Illumulus Digital Transformation FrameworkHow Does Your B2B Marketing Automation Stack up

Recent Posts

  • Digital Transformation + Sustainability = Improved Quality of Life.
  • Where to Get Started with AI : Podcast
  • AI Readiness
  • A Remote Workforce is Smarter
  • ILLUMULUS Framework for Digital Transformation

Recent Comments

    Archives

    • October 2020
    • September 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • January 2020
    • September 2019
    • July 2019
    • May 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • June 2018
    • April 2018
    • January 2018
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • March 2016
    • January 2016

    Categories

    • AI Maturity Model
    • AI readiness
    • Analytics
    • Analytics @ko
    • Artificial Intelligence
    • Automation
    • B2B
    • B2B @ko
    • B2C
    • B2C @ko
    • Big Data
    • Branding
    • Content Creation
    • Digital Strategy
    • Digital Strategy @ko
    • Digital Transformation
    • Fashion Industry
    • Global Marketing
    • Global Marketing @ko
    • limited budget marketing
    • Machine Learning
    • Market Expansion
    • Market Expansion @ko
    • Marketing
    • Marketing Automation
    • Marketing Strategy
    • Marketing Strategy @ko
    • News
    • Non-Profit
    • Personal
    • podcast
    • Space
    • Speaking
    • Startups
    • Startups @ko
    • Storytelling
    • Sustainability
    • Telecommunications
    • Telecoms
    • Video Content
    • 마케팅 분석
    • 마케팅 전략 @ko
    illumulus logo

    Mission

    Empowering organizations to understand the true value of data. Illumulus provides digital transformation & sustainability strategies, digital implementation platforms and AI/ML experiences. Utilizing data to make better decisions.

    COMPANY

    Our Story

    Privacy Policy

     

    NEWSLETTER

    © Copyright 2023 - Illumulus LLC. All Rights Reserved
    • Twitter
    • Facebook
    • Instagram
    • LinkedIn
    Why Global Marketing is Essential?Illumulus마케팅 책 추천) 마케팅을 부탁해 – 마케팅 입문서
    Scroll to top