Successful Branding in a Digital World

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Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a […]

Startup Marketing Guide

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Download our latest Startup Marketing Guide Whether you are a DIY Marketer or wanting to know more about the basic principles.  Get Started with your Marketing Efforts! Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup. Your Marketing […]

Create A Memorable Storytelling Presentation!

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So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out […]

5 Steps to Improve Your Digital Marketing Efforts

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We all know how important digital marketing is to reach our target audience today. We spend the time to create content, develop our website, craft strategic emails and send out social media campaigns across different platforms to reach our audience but it seems it is not as effective as we are expecting. Maybe its time […]

5 Steps to Ensure Positive Marketing Brand Value

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Why Branding? Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for.  Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service.   Branding is not just your logo but the efforts behind […]

Marketing Approach for Startups

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Marketing Strategy Overview for Startups Getting Started Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:

Going Global Guide. Are you Ready for Market Expansion?

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While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global?  Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]

We launched our new iLLUMULUS website!

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We have now launched our new iLLUMULUS website As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations. Creating value….

Why You Need Marketing?

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Marketing Strategy Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it.  With competition and multiple communication channels, gone are the “build it and they will come”, days.  Today it is all about using marketing growth strategy and tactics to create value.

Welcome to iLLUMULUS. Global Marketing & Customer Strategy

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Welcome to iLLUMULUS.  A Global Marketing and Customer Strategy company.  We Create Value for enterprise, SMB and startup customers in the B2B and B2C markets.  We are focused on global marketing efforts in developed and emerging markets to help companies enhance their growth through key marketing strategies and implementation.