Looking Back at 2018 – Digital Transformational Marketing™
/0 Comments/in Analytics, Artificial Intelligence, B2B, B2C, Big Data, Branding, Content Creation, Digital Strategy, Global Marketing, Machine Learning, Marketing, Marketing Strategy /by IllumulusLooking Back at 2018 – Digital Transformational Marketing™

2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. Combining Digital Marketing with Digital Transformation, we now work with our customers to offer Digital Transformational Marketing™.
Read more
4 Step "Limited Budget" Marketing Approach
/0 Comments/in Global Marketing, limited budget marketing, Marketing, Marketing Strategy, Startups /by Illumulus4 Step “Limited Budget” Marketing Approach

Introduction
We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in this case, our time. It also forces us to be a little creative and put in more time and effort to build your brand and solution. Here are our 4 Steps…
Read more
Videos effectively connect with your audience
/0 Comments/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content /by IllumulusVideos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
How Often Do You Create Content? Developing a Content Strategy.
/0 Comments/in Content Creation, Digital Strategy, Global Marketing, Marketing, Marketing Strategy /by IllumulusHow Often Do You Create Content?
Developing a Content Strategy

This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
Read more
Why Telecoms must Reinvent Themselves
/0 Comments/in Analytics, B2B, B2C, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups, Storytelling, Telecommunications, Telecoms /by IllumulusWhy Telecoms must Reinvent Themselves

Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them. While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle their traffic. Many like to think it’s a symbiotic relationship between telecoms and OTT (over the top) providers.
Read more
Startup Marketing Guide
/0 Comments/in B2B, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups /by IllumulusStartup Marketing Guide

Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts!
Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.
- Your Marketing is only as good as your Product. No level of marketing can help a product that has no value to the customer.
- Know Your Customers and Make a Connection
Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
Read more
Create A Memorable Storytelling Presentation!
/0 Comments/in B2B, B2C, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Non-Profit, Startups, Storytelling /by IllumulusCreate A Memorable Storytelling Presentation!

Read more
5 Steps to Improve Your Digital Marketing Efforts
/0 Comments/in Analytics, B2B, B2C, Branding, Digital Strategy, Marketing, Marketing Strategy, Startups /by Illumulus5 Steps to Improve Your Digital Marketing Efforts

Maybe its time for a digital marketing review.
These 5 steps can help you move forward to improve your digital marketing efforts.
Read more
5 Steps to Ensure Positive Marketing Brand Value
/0 Comments/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups /by Illumulus5 Steps to Ensure Positive Marketing Brand Value

Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
Read more
Quick Look at Key Global Market Challenges
/0 Comments/in B2B, B2C, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups /by IllumulusQuick Look at Key Global Market Challenges
In Emerging and Developed Markets

Mission
Empower organizations to understand the true value of data by turning data into digital assets. Illumulus provides digital transformation strategies, digital marketing strategies, digital implementation models and create artificial intelligence experiences.