Looking Back at 2018 – Digital Transformational Marketing

December 29, 2018/in Analytics, Artificial Intelligence, B2B, B2C, Big Data, Branding, Content Creation, Digital Strategy, Global Marketing, Machine Learning, Marketing, Marketing Strategy/by Illumulus

Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. […]

4 Step "Limited Budget" Marketing Approach

July 2, 2017/in Global Marketing, limited budget marketing, Marketing, Marketing Strategy, Startups/by Illumulus

4 Step “Limited Budget” Marketing Approach

4 Step “Limited Budget” Marketing Approach
Introduction
We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in this case, our time. It also forces us to be a little creative and put in more time and effort to build your brand and solution. Here are our 4 Steps…
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Videos effectively connect with your audience

June 19, 2017/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content/by Illumulus

Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

How Often Do You Create Content? Developing a Content Strategy.

May 21, 2017/in Content Creation, Digital Strategy, Global Marketing, Marketing, Marketing Strategy/by Illumulus

How Often Do You Create Content?

Developing a Content Strategy

How often do you create content? Developing a Content Strategy.

This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
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Why Telecoms must Reinvent Themselves

February 19, 2017/in Analytics, B2B, B2C, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups, Storytelling, Telecommunications, Telecoms/by Illumulus

Why Telecoms must Reinvent Themselves

Why Telecoms must Reinvent Themselves
Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them. While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle their traffic. Many like to think it’s a symbiotic relationship between telecoms and OTT (over the top) providers.
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Startup Marketing Guide

January 26, 2017/in B2B, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups/by Illumulus

Startup Marketing Guide

Download our latest Startup Marketing Guide
Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts!

Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.

Your Marketing is only as good as your Product. No level of marketing can help a product that has no value to the customer.
Know Your Customers and Make a Connection

Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
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Create A Memorable Storytelling Presentation!

January 15, 2017/in B2B, B2C, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Non-Profit, Startups, Storytelling/by Illumulus

Create A Memorable Storytelling Presentation!

So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out to capture my attention. There is the need to create a memorable story!
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5 Steps to Improve Your Digital Marketing Efforts

December 5, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Improve Your Digital Marketing Efforts

We all know how important digital marketing is to reach our target audience today. We spend the time to create content, develop our website, craft strategic emails and send out social media campaigns across different platforms to reach our audience but it seems it is not as effective as we are expecting.

Maybe its time for a digital marketing review.

These 5 steps can help you move forward to improve your digital marketing efforts.
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5 Steps to Ensure Positive Marketing Brand Value

November 7, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Ensure Positive Marketing Brand Value

Why Branding?
Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Quick Look at Key Global Market Challenges

October 26, 2016/in B2B, B2C, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

Quick Look at Key Global Market Challenges

In Emerging and Developed Markets

Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy. While many opportunities are available, many challenges need to be considered. As with any organization looking to expand, two things must be developed in the planning stage.

Looking Back at 2018 – Digital Transformational Marketing

4 Step "Limited Budget" Marketing Approach

4 Step “Limited Budget” Marketing Approach

Videos effectively connect with your audience

How Often Do You Create Content? Developing a Content Strategy.

How Often Do You Create Content?

Why Telecoms must Reinvent Themselves

Why Telecoms must Reinvent Themselves

Startup Marketing Guide

Startup Marketing Guide

Create A Memorable Storytelling Presentation!

Create A Memorable Storytelling Presentation!

5 Steps to Improve Your Digital Marketing Efforts

5 Steps to Improve Your Digital Marketing Efforts

5 Steps to Ensure Positive Marketing Brand Value

5 Steps to Ensure Positive Marketing Brand Value

Quick Look at Key Global Market Challenges

Quick Look at Key Global Market Challenges

Mission

COMPANY

Blogs

4 Step “Limited Budget” Marketing Approach

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How Often Do You Create Content?

Share this entry

Why Telecoms must Reinvent Themselves

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Startup Marketing Guide

Share this entry

Create A Memorable Storytelling Presentation!

Share this entry

5 Steps to Improve Your Digital Marketing Efforts

Share this entry

5 Steps to Ensure Positive Marketing Brand Value

Share this entry

Quick Look at Key Global Market Challenges

Mission

COMPANY

Blogs