Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. […]
The Future of Smart Storytelling
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Contributed by Frank Trevino with Tinman Kinetics – Technology with Heart
We are storytellers. We have been telling stories throughout our long history from the ancient times to our modern civilization. Today, we still understand that a story is the best form of communication for anyone to remember. As we tell our stories, we incorporate our imagination, creativity, critical thinking, awareness, empathy, and ability to understand others to influence, entertain, excite and bring together.
Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
How Often Do You Create Content?
Developing a Content Strategy
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This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
Empower organizations to understand the true value of data by turning data into digital assets. Illumulus provides digital transformation strategies, digital marketing strategies, digital implementation models and create artificial intelligence experiences.