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The Phenomenon of the Shiny Object Syndrome in Digital Transformation: A Quick Analysis of its Impact on Decision-Making

July 29, 2023/0 Comments/in Digital Strategy, Digital Transformation, Shiny Object Syndrome, Smart Cities, Sustainability/by Illumulus
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Digital Transformation Strategy: Developing Tools of the Digital Age

July 14, 2023/0 Comments/in AI readiness, AI readiness, Analytics, Artificial Intelligence, B2B, Big Data, Digital Strategy, Digital Transformation, Machine Learning, Smart Cities, Space, Startups, Telecoms/by Illumulus
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The New ‘Normal’ for Digital Transformation

April 27, 2020/0 Comments/in Digital Strategy, Digital Transformation/by Illumulus
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How COVID-19 is forcing Digital Transformation

April 18, 2020/0 Comments/in Digital Strategy, Digital Transformation/by Illumulus
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Digital Transformation: People, Process, Product and Technology

April 3, 2020/0 Comments/in Digital Strategy, Digital Transformation/by Illumulus
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2019 SMART MARKETING STRATEGY GUIDE

February 8, 2019/in Digital Strategy, Marketing/by Illumulus

2019 SMART MARKETING STRATEGY GUIDE




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Download our latest 2019 SMART MARKETING STRATEGY GUIDE FOR STARTUP
Whether you are a DIY Marketer or wanting to know more about the basic principles.  Get started with your marketing efforts!

Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.

  • Your marketing is only as good as your product. No level of marketing can help a product that has no value to the customer.
  • Know your customers and make a connection, by delivering an experience and not just a product

Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
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Looking Back at 2018 – Digital Transformational Marketing

December 29, 2018/in Analytics, Artificial Intelligence, B2B, B2C, Big Data, Branding, Content Creation, Digital Strategy, Global Marketing, Machine Learning, Marketing, Marketing Strategy/by Illumulus

Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year.  We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil.  Marketing has changed and so is our approach.  […]

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What are the Top e-commerce Countries

May 29, 2017/in Digital Strategy, Global Marketing, Marketing/by Illumulus

What are the top e-commerce countries





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What are the top e-commerce countries.

Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025.  As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.
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How Often Do You Create Content? Developing a Content Strategy.

May 21, 2017/in Content Creation, Digital Strategy, Global Marketing, Marketing, Marketing Strategy/by Illumulus

How Often Do You Create Content?

Developing a Content Strategy





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How often do you create content?  Developing a Content Strategy.

This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
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What I Learned from Video Content Creation as an effective Marketing Tool

April 8, 2017/in B2B, B2C, Digital Strategy, Global Marketing, Marketing, Startups, Storytelling, Video Content/by Illumulus

What I Learned from Video Content Creation as an effective Marketing Tool




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What I learned from the video content creation process to develop effective video marketing tools.
 
Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has become the mainstream medium of choice to attract and engage audiences.
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  • Digital Transformation Strategy: Developing Tools of the Digital Age
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  • Unlocking the Potential: Challenges of Implementing Smart Cities in Rural Markets

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      The Phenomenon of the Shiny Object Syndrome in Digital Transformation: A Quick Analysis of its Impact on Decision-MakingJuly 29, 2023 - 2:06 pm
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