Looking Back at 2018 – Digital Transformational Marketing

December 29, 2018/in Analytics, Artificial Intelligence, B2B, B2C, Big Data, Branding, Content Creation, Digital Strategy, Global Marketing, Machine Learning, Marketing, Marketing Strategy/by Illumulus

Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. […]

What I Learned from Video Content Creation as an effective Marketing Tool

April 8, 2017/in B2B, B2C, Digital Strategy, Global Marketing, Marketing, Startups, Storytelling, Video Content/by Illumulus

What I Learned from Video Content Creation as an effective Marketing Tool

What I learned from the video content creation process to develop effective video marketing tools.

Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has become the mainstream medium of choice to attract and engage audiences.
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Why Telecoms must Reinvent Themselves

February 19, 2017/in Analytics, B2B, B2C, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups, Storytelling, Telecommunications, Telecoms/by Illumulus

Why Telecoms must Reinvent Themselves

Why Telecoms must Reinvent Themselves
Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them. While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle their traffic. Many like to think it’s a symbiotic relationship between telecoms and OTT (over the top) providers.
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Create A Memorable Storytelling Presentation!

January 15, 2017/in B2B, B2C, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Non-Profit, Startups, Storytelling/by Illumulus

Create A Memorable Storytelling Presentation!

So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out to capture my attention. There is the need to create a memorable story!
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5 Steps to Improve Your Digital Marketing Efforts

December 5, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Improve Your Digital Marketing Efforts

We all know how important digital marketing is to reach our target audience today. We spend the time to create content, develop our website, craft strategic emails and send out social media campaigns across different platforms to reach our audience but it seems it is not as effective as we are expecting.

Maybe its time for a digital marketing review.

These 5 steps can help you move forward to improve your digital marketing efforts.
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5 Steps to Ensure Positive Marketing Brand Value

November 7, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Ensure Positive Marketing Brand Value

Why Branding?
Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Quick Look at Key Global Market Challenges

October 26, 2016/in B2B, B2C, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

Quick Look at Key Global Market Challenges

In Emerging and Developed Markets

Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy. While many opportunities are available, many challenges need to be considered. As with any organization looking to expand, two things must be developed in the planning stage.

Marketing Approach for Startups

October 26, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, News, Non-Profit, Personal, Startups/by Illumulus

Startup Marketing Strategy
Marketing Strategy Approach for Startups

Marketing Strategy Overview for Startups

Getting Started
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
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Fashion within a B2C Digital Strategy

October 10, 2016/in B2C, Digital Strategy, Fashion Industry, Global Marketing, Market Expansion, Marketing, Marketing Strategy/by Illumulus

Fashion
within a B2C Digital Strategy

Fashion within a B2C Digital Strategy
Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
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Going Global Guide. Are you Ready for Market Expansion?

September 27, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy/by Illumulus

Going Global.
Are you ready for Market Expansion?

While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not only creates the potential trust customer’s look for in an internationally accepted brand or product but also signifies your company has “made it” by expanding beyond the traditional local market boundaries.
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Looking Back at 2018 – Digital Transformational Marketing

What I Learned from Video Content Creation as an effective Marketing Tool

What I Learned from Video Content Creation as an effective Marketing Tool

Why Telecoms must Reinvent Themselves

Why Telecoms must Reinvent Themselves

Create A Memorable Storytelling Presentation!

Create A Memorable Storytelling Presentation!

5 Steps to Improve Your Digital Marketing Efforts

5 Steps to Improve Your Digital Marketing Efforts

5 Steps to Ensure Positive Marketing Brand Value

5 Steps to Ensure Positive Marketing Brand Value

Quick Look at Key Global Market Challenges

Quick Look at Key Global Market Challenges

Marketing Approach for Startups

Startup Marketing Strategy
Marketing Strategy Approach for Startups

Fashion within a B2C Digital Strategy

Fashion
within a B2C Digital Strategy

Going Global Guide. Are you Ready for Market Expansion?

Going Global.
Are you ready for Market Expansion?

Mission

COMPANY

Blogs

What I Learned from Video Content Creation as an effective Marketing Tool

Share this entry

Why Telecoms must Reinvent Themselves

Share this entry

Create A Memorable Storytelling Presentation!

Share this entry

5 Steps to Improve Your Digital Marketing Efforts

Share this entry

5 Steps to Ensure Positive Marketing Brand Value

Share this entry

Quick Look at Key Global Market Challenges

Startup Marketing Strategy Marketing Strategy Approach for Startups

Share this entry

Fashion within a B2C Digital Strategy

Going Global. Are you ready for Market Expansion?

Mission

COMPANY

Blogs

Startup Marketing Strategy
Marketing Strategy Approach for Startups

Fashion
within a B2C Digital Strategy

Going Global.
Are you ready for Market Expansion?