Looking Back at 2018 – Digital Transformational Marketing™
2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. Combining Digital Marketing with Digital Transformation, we now work with our customers to offer Digital Transformational Marketing™.
2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. Combining Digital Marketing with Digital Transformation, we now work with our customers to offer Digital Transformational Marketing™.
Projects ranged from web development, marketing strategy, and content creation but in our efforts to foster a Smart Marketing approach with our customers, we expanded our services to include digital transformation strategy, cognitive technologies integration, and application development. Marketing has changed and so have our customers needs. From traditional marketing now comes digital marketing, platforms and digital transformation strategy as organizations need a competitive advantage in today’s global economy. Our clients range from the non-profit, online gaming, professional sporting, real estate, translation, entertainment and DIY industries.
As part of an effort to bring new ideas to Gamevil in the US market, we provided a new approach to its 2019 marketing strategy to achieve greater visibility and downloads for the app stores. Our focus is on MAUs, retentions and engagement through unique content creation and storytelling to capture the audience attention.
As we continue to expand into the international market, we are partnering with Linguanetics out of Seoul, South Korea to help them reach their B2B market. Helping them not only with marketing strategy but also developing their mobile apps in the workplace, we are helping them reach their audience with multiple business tools to increase productivity and language translation. Using our Digital Transformational Marketing™ approach, we can helping them identify the right audience while improving their product solution.
As part of our on-going relationship with Squawk Advisors, we are providing marketing strategy consultation on their Relex Development Platform aimed at disrupting while simplifying the real estate investment global market for institutional, accredited investors and developers. The focus on brand awareness and positioning is key to the success of this first to market organization.
While we are not able to showcase our client due to legal agreements, we can say they are one of the top movie production companies in Hollywood. We were asked to lead the digital transformation strategy focused on the impact of artificial intelligence on Human Resource Management. This strategic study explored the various AI models to validate needs across people, products, process and technology.
Our marketing efforts allowed us to provide web development and coding to a national sports team in Major League Rugby. Due to legal agreements, we are not allowed to mention the team, but we provided the framework for a number of their websites including customized code to connect with their fan base to increase ticket sales and brand awareness.
We want to thank all of our partners for a great 2018. Our Digital Transformational Marketing™ approach is changing the way our clients look at their marketing efforts. We look forward to 2019, as we are poised to bring in new business in the space industry as well as partnering with new companies in South America and South Korea.
