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Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
Marketing Strategy Overview for Startups
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations.
Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
Empower organizations to understand the true value of data by turning data into digital assets. Illumulus provides digital transformation strategies, digital marketing strategies, digital implementation models and create artificial intelligence experiences.