Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.

Marketing Strategy Overview for Startups Getting Started Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:

Guest Speaker Major Lisa Jaster was honored for her extraordinary efforts to become only one of three women to graduate the US Army Ranger program during the Home Front Cares Annual Benefit. iLLUMULUS CEO and Founder, Frank Trevino attended The Home Front Cares Annual Benefit at the Broadmoor Hotel in Colorado Springs on Friday, October […]

Fashion within a B2C Digital Strategy Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the […]