글로벌 해외 시장

글로벌 해외 시장

글로벌 해외 시장은 다양하고 많은 기회가 있지만 또한 많은 어려움이 있습니다. 수많은 기업들이 성장에 필수요소인 사업 확장을 위해 Developed market, 이머징 마켓에서의 해외 진출 기회를 노리고 있습니다.
사업 확장을 하기 전에 사업 방향, 접근, 경쟁 이점, 성공 가능성 등에 대한 탄탄한 비즈니스 확장 계획과 마케팅 전략을 세워야 합니다. Developed Market 에서는 투명성, 밸류 위치 선점, 경쟁, SNS, 고객 참여(CE) 등에 대한 전략에 어려움이 있고, 이머징 마켓에서는 제품을 알리는 일, 유통, 가격 책정, 판매, 오랜 제품 결속력 등의 분야에 어려움이 있습니다.
여러분들이 새로운 시장 진출 또는 현재 분야에서 더욱 경쟁력 있는 사업을 시작하려 한다면, 여러분의 강점을 이해하고 다른 브랜드와 차별화된 아이디어를 발굴시키며 경쟁력을 키워가는 방법을 고려해 보시기 바랍니다.

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Jung Hyun Kim

Technical Marketing Specialist handling client analytics, social media and influencer marketing in South Korea and USA.

Quick Look at Key Global Market Challenges

October 26, 2016/in B2B, B2C, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

Quick Look at Key Global Market Challenges

In Emerging and Developed Markets

Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy. While many opportunities are available, many challenges need to be considered. As with any organization looking to expand, two things must be developed in the planning stage.

Marketing Approach for Startups

October 26, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, News, Non-Profit, Personal, Startups/by Illumulus

Startup Marketing Strategy
Marketing Strategy Approach for Startups

Marketing Strategy Overview for Startups

Getting Started
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
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iLLUMULUS attends The Home Front Cares Annual Benefit

October 24, 2016/in Marketing, News, Non-Profit/by Illumulus

The Home Front Cares Annual Benefit

The Broadmoor Hotel
Colorado Springs, CO

Guest Speaker Major Lisa Jaster was honored for her extraordinary efforts to become only one of three women to graduate the US Army Ranger program during the Home Front Cares Annual Benefit.
iLLUMULUS CEO and Founder, Frank Trevino attended The Home Front Cares Annual Benefit at the Broadmoor Hotel in Colorado Springs on Friday, October 14. Over 800 guests attended the event to help raise awareness, funding and acknowledge the on-going efforts of the organization.
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Fashion within a B2C Digital Strategy

October 10, 2016/in B2C, Digital Strategy, Fashion Industry, Global Marketing, Market Expansion, Marketing, Marketing Strategy/by Illumulus

Fashion
within a B2C Digital Strategy

Fashion within a B2C Digital Strategy
Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
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