글로벌 해외 시장
Share this entry
사업 확장을 하기 전에 사업 방향, 접근, 경쟁 이점, 성공 가능성 등에 대한 탄탄한 비즈니스 확장 계획과 마케팅 전략을 세워야 합니다. Developed Market 에서는 투명성, 밸류 위치 선점, 경쟁, SNS, 고객 참여(CE) 등에 대한 전략에 어려움이 있고, 이머징 마켓에서는 제품을 알리는 일, 유통, 가격 책정, 판매, 오랜 제품 결속력 등의 분야에 어려움이 있습니다.
여러분들이 새로운 시장 진출 또는 현재 분야에서 더욱 경쟁력 있는 사업을 시작하려 한다면, 여러분의 강점을 이해하고 다른 브랜드와 차별화된 아이디어를 발굴시키며 경쟁력을 키워가는 방법을 고려해 보시기 바랍니다.
Don’t forget to subscribe to our monthly newsletter
Jung Hyun Kim
Technical Marketing Specialist handling client analytics, social media and influencer marketing in South Korea and USA.
Quick Look at Key Global Market Challenges
In Emerging and Developed Markets
Startup Marketing Strategy
Marketing Strategy Approach for Startups
Share this entry
Marketing Strategy Overview for Startups
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
The Home Front Cares Annual Benefit
The Broadmoor Hotel
Colorado Springs, CO
iLLUMULUS CEO and Founder, Frank Trevino attended The Home Front Cares Annual Benefit at the Broadmoor Hotel in Colorado Springs on Friday, October 14. Over 800 guests attended the event to help raise awareness, funding and acknowledge the on-going efforts of the organization.
within a B2C Digital Strategy
Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
Empower organizations to understand the true value of data by turning data into digital assets. Illumulus provides digital transformation strategies, digital marketing strategies, digital implementation models and create artificial intelligence experiences.