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Videos effectively connect with your audience

June 19, 2017/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content/by Illumulus

Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

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What I Learned from Video Content Creation as an effective Marketing Tool

April 8, 2017/in B2B, B2C, Digital Strategy, Global Marketing, Marketing, Startups, Storytelling, Video Content/by Illumulus

What I Learned from Video Content Creation as an effective Marketing Tool




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What I learned from the video content creation process to develop effective video marketing tools.
 
Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has become the mainstream medium of choice to attract and engage audiences.
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