Looking Back at 2018 – Digital Transformational Marketing

December 29, 2018/in Analytics, Artificial Intelligence, B2B, B2C, Big Data, Branding, Content Creation, Digital Strategy, Global Marketing, Machine Learning, Marketing, Marketing Strategy/by Illumulus

Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. […]

Videos effectively connect with your audience

June 19, 2017/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content/by Illumulus

Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

What I Learned from Video Content Creation as an effective Marketing Tool

April 8, 2017/in B2B, B2C, Digital Strategy, Global Marketing, Marketing, Startups, Storytelling, Video Content/by Illumulus

What I Learned from Video Content Creation as an effective Marketing Tool

What I learned from the video content creation process to develop effective video marketing tools.

Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has become the mainstream medium of choice to attract and engage audiences.
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Why Telecoms must Reinvent Themselves

February 19, 2017/in Analytics, B2B, B2C, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups, Storytelling, Telecommunications, Telecoms/by Illumulus

Why Telecoms must Reinvent Themselves

Why Telecoms must Reinvent Themselves
Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them. While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle their traffic. Many like to think it’s a symbiotic relationship between telecoms and OTT (over the top) providers.
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Startup Marketing Guide

January 26, 2017/in B2B, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups/by Illumulus

Startup Marketing Guide

Download our latest Startup Marketing Guide
Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts!

Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.

Your Marketing is only as good as your Product. No level of marketing can help a product that has no value to the customer.
Know Your Customers and Make a Connection

Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
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Create A Memorable Storytelling Presentation!

January 15, 2017/in B2B, B2C, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Non-Profit, Startups, Storytelling/by Illumulus

Create A Memorable Storytelling Presentation!

So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out to capture my attention. There is the need to create a memorable story!
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5 Steps to Improve Your Digital Marketing Efforts

December 5, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Improve Your Digital Marketing Efforts

We all know how important digital marketing is to reach our target audience today. We spend the time to create content, develop our website, craft strategic emails and send out social media campaigns across different platforms to reach our audience but it seems it is not as effective as we are expecting.

Maybe its time for a digital marketing review.

These 5 steps can help you move forward to improve your digital marketing efforts.
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5 Steps to Ensure Positive Marketing Brand Value

November 7, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Ensure Positive Marketing Brand Value

Why Branding?
Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Quick Look at Key Global Market Challenges

October 26, 2016/in B2B, B2C, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

Quick Look at Key Global Market Challenges

In Emerging and Developed Markets

Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy. While many opportunities are available, many challenges need to be considered. As with any organization looking to expand, two things must be developed in the planning stage.

Marketing Approach for Startups

October 26, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, News, Non-Profit, Personal, Startups/by Illumulus

Startup Marketing Strategy
Marketing Strategy Approach for Startups

Marketing Strategy Overview for Startups

Getting Started
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
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Looking Back at 2018 – Digital Transformational Marketing

Videos effectively connect with your audience

What I Learned from Video Content Creation as an effective Marketing Tool

What I Learned from Video Content Creation as an effective Marketing Tool

Why Telecoms must Reinvent Themselves

Why Telecoms must Reinvent Themselves

Startup Marketing Guide

Startup Marketing Guide

Create A Memorable Storytelling Presentation!

Create A Memorable Storytelling Presentation!

5 Steps to Improve Your Digital Marketing Efforts

5 Steps to Improve Your Digital Marketing Efforts

5 Steps to Ensure Positive Marketing Brand Value

5 Steps to Ensure Positive Marketing Brand Value

Quick Look at Key Global Market Challenges

Quick Look at Key Global Market Challenges

Marketing Approach for Startups

Startup Marketing Strategy
Marketing Strategy Approach for Startups

Mission

COMPANY

NEWSLETTER

What I Learned from Video Content Creation as an effective Marketing Tool

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Why Telecoms must Reinvent Themselves

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Startup Marketing Guide

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Create A Memorable Storytelling Presentation!

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5 Steps to Improve Your Digital Marketing Efforts

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5 Steps to Ensure Positive Marketing Brand Value

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Quick Look at Key Global Market Challenges

Startup Marketing Strategy Marketing Strategy Approach for Startups

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Mission

COMPANY

NEWSLETTER

Startup Marketing Strategy
Marketing Strategy Approach for Startups