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Tag Archive for: #customercentric

Videos effectively connect with your audience

June 19, 2017/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content/by Illumulus

Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

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How Often Do You Create Content? Developing a Content Strategy.

May 21, 2017/in Content Creation, Digital Strategy, Global Marketing, Marketing, Marketing Strategy/by Illumulus

How Often Do You Create Content?

Developing a Content Strategy





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How often do you create content?  Developing a Content Strategy.

This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
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Why Telecoms must Reinvent Themselves

February 19, 2017/in Analytics, B2B, B2C, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups, Storytelling, Telecommunications, Telecoms/by Illumulus

Why Telecoms must Reinvent Themselves




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Why Telecoms must Reinvent Themselves
Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them.   While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle their traffic. Many like to think it’s a symbiotic relationship between telecoms and OTT (over the top) providers.
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Startup Marketing Guide

January 26, 2017/in B2B, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups/by Illumulus

Startup Marketing Guide




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Download our latest Startup Marketing Guide
Whether you are a DIY Marketer or wanting to know more about the basic principles.  Get Started with your Marketing Efforts!

Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.

  • Your Marketing is only as good as your Product. No level of marketing can help a product that has no value to the customer.
  • Know Your Customers and Make a Connection

Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
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Create A Memorable Storytelling Presentation!

January 15, 2017/in B2B, B2C, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Non-Profit, Startups, Storytelling/by Illumulus

Create A Memorable Storytelling Presentation!




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So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out to capture my attention.  There is the need to create a memorable story!
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5 Steps to Ensure Positive Marketing Brand Value

November 7, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Ensure Positive Marketing Brand Value




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Why Branding?
Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for.  Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service.   Branding is not just your logo but the efforts behind the logo, including messaging, online efforts, your product(s) and customer service.
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Quick Look at Key Global Market Challenges

October 26, 2016/in B2B, B2C, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy, Startups/by Illumulus

Quick Look at Key Global Market Challenges

In Emerging and Developed Markets





Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.
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Going Global Guide. Are you Ready for Market Expansion?

September 27, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Global Marketing, Market Expansion, Marketing, Marketing Strategy/by Illumulus

Going Global.
Are you ready for Market Expansion?




While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global?  Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not only creates the potential trust customer’s look for in an internationally accepted brand or product but also signifies your company has “made it” by expanding beyond the traditional local market boundaries.
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Why Global Marketing is Essential?

August 3, 2016/in Digital Strategy, Global Marketing, Marketing, Marketing Strategy, News/by Illumulus

Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities.  Global marketing is key.

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We launched our new iLLUMULUS website!

July 11, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Fashion Industry, Global Marketing, Market Expansion, Marketing, Marketing Strategy, News, Non-Profit, Personal, Startups/by Illumulus

We Launched our New iLLUMULUS website





We have now launched our new iLLUMULUS website

As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations.
Creating value….

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