Why Telecoms must Reinvent Themselves Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them. While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle […]
Download our latest Startup Marketing Guide Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts! Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup. Your Marketing […]
Why Branding? Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for. Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service. Branding is not just your logo but the efforts behind […]
While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]
Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities. Global marketing is key.