Posts

Videos effectively connect with your audience

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Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

What are the Top e-commerce Countries

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What are the top e-commerce countries. Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025.  As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.

What I Learned from Video Content Creation as an effective Marketing Tool

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What I learned from the video content creation process to develop effective video marketing tools.   Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has […]

Why Telecoms must Reinvent Themselves

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Why Telecoms must Reinvent Themselves Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them.   While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle […]

5 Steps to Ensure Positive Marketing Brand Value

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Why Branding? Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for.  Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service.   Branding is not just your logo but the efforts behind […]

Quick Look at Key Global Market Challenges

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Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.

Going Global Guide. Are you Ready for Market Expansion?

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While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global?  Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]

Why Global Marketing is Essential?

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Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities.  Global marketing is key.