Posts

How Does Your B2B Marketing Automation Stack up

Enjoy Our Marketing Automation Series How Does Your B2B Marketing Automation Stack up (1/2) Choosing Your B2B Marketing Automation Solution (2/2)   How Does Your B2B Marketing Automation Stack up CMO Perspective As a long time marketer + techie, it is no surprise that marketing automation is on the mind of every CMO. While the […]

4 Step “Limited Budget” Marketing Approach

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4 Step “Limited Budget” Marketing Approach Introduction We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in […]

Videos effectively connect with your audience

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Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

How Often Do You Create Content? Developing a Content Strategy.

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How often do you create content?  Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]

What I Learned from Video Content Creation as an effective Marketing Tool

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What I learned from the video content creation process to develop effective video marketing tools.   Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has […]

Why Telecoms must Reinvent Themselves

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Why Telecoms must Reinvent Themselves Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them.   While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle […]

Startup Marketing Guide

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Download our latest Startup Marketing Guide Whether you are a DIY Marketer or wanting to know more about the basic principles.  Get Started with your Marketing Efforts! Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup. Your Marketing […]

Create A Memorable Storytelling Presentation!

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So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out […]

5 Steps to Ensure Positive Marketing Brand Value

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Why Branding? Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for.  Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service.   Branding is not just your logo but the efforts behind […]

Quick Look at Key Global Market Challenges

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Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.