Posts

Videos effectively connect with your audience

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Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

How Often Do You Create Content? Developing a Content Strategy.

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How often do you create content?  Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]

Successful Branding in a Digital World

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Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a […]

Create A Memorable Storytelling Presentation!

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So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out […]

5 Steps to Ensure Positive Marketing Brand Value

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Why Branding? Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for.  Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service.   Branding is not just your logo but the efforts behind […]

Quick Look at Key Global Market Challenges

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Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.

Going Global Guide. Are you Ready for Market Expansion?

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While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global?  Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]

Why Global Marketing is Essential?

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Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities.  Global marketing is key.

We launched our new iLLUMULUS website!

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We have now launched our new iLLUMULUS website As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations. Creating value….

Our Top 5 Key B2B Marketing Metrics to Track

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We will take a look at the top 5 B2B Marketing Metrics every company should track to evaluate growth for their organization.