Videos effectively connect with your audience.
We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
Video content continues to rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US
. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.
YouTube is the second most popular social network as of late 2016, and Snapchat, Periscope, and Vine are at the top, as well. Almost every major social network – Facebook, Twitter, Google+, Instagram, LinkedIn, and more – have all made it easier to upload, view and share videos on their respective apps and websites.