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Download our latest 2019 SMART MARKETING STRATEGY GUIDE FOR STARTUP Whether you are a DIY Marketer or wanting to know more about the basic principles.  Get started with your marketing efforts! Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your […]

Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year.  We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil.  Marketing has changed and so is our approach.  […]

Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a […]

Why Telecoms must Reinvent Themselves Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them.   While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle […]

Download our latest Startup Marketing Guide Whether you are a DIY Marketer or wanting to know more about the basic principles.  Get Started with your Marketing Efforts! Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup. Your Marketing […]

So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out […]

Why Branding? Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for.  Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service.   Branding is not just your logo but the efforts behind […]

Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.

While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global?  Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]