So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out […]
While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]
Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities. Global marketing is key.
We will take a look at the top 5 B2B Marketing Metrics every company should track to evaluate growth for their organization.
Welcome to iLLUMULUS. A Global Marketing and Customer Strategy company. We Create Value for enterprise, SMB and startup customers in the B2B and B2C markets. We are focused on global marketing efforts in developed and emerging markets to help companies enhance their growth through key marketing strategies and implementation.