How often do you create content? Developing a Content Strategy.
This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all.
Many reports dictate how often you should create content for your blogs, marketing campaigns and social media. While is it good to take the advice from other sources, it is important to understand what is capable within your organization. Organizations need to consider key factors before determining how often to create content with positive results.