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4 Step “Limited Budget” Marketing Approach

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4 Step “Limited Budget” Marketing Approach Introduction We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in […]

Videos effectively connect with your audience

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Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

How Often Do You Create Content? Developing a Content Strategy.

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How often do you create content?  Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]

Create A Memorable Storytelling Presentation!

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So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out […]

Why Global Marketing is Essential?

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Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities.  Global marketing is key.

We launched our new iLLUMULUS website!

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We have now launched our new iLLUMULUS website As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations. Creating value….

Our Top 5 Key B2B Marketing Metrics to Track

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We will take a look at the top 5 B2B Marketing Metrics every company should track to evaluate growth for their organization.

Welcome to iLLUMULUS. Global Marketing & Customer Strategy

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Welcome to iLLUMULUS.  A Global Marketing and Customer Strategy company.  We Create Value for enterprise, SMB and startup customers in the B2B and B2C markets.  We are focused on global marketing efforts in developed and emerging markets to help companies enhance their growth through key marketing strategies and implementation.

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