Posts

What are the top e-commerce countries. Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025.  As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.

How often do you create content?  Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]

What I learned from the video content creation process to develop effective video marketing tools.   Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has […]

Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a […]

Why Branding? Your brand determines the value and visibility for your product/organization and let’s everyone know what you stand for.  Your branding represents who you are, what you do, how you do it and most importantly, why others want to use your product or service.   Branding is not just your logo but the efforts behind […]

Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy.  While many opportunities are available, many challenges need to be considered.  As with any organization looking to expand, two things must be developed in the planning stage.

Fashion within a B2C Digital Strategy Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the […]

Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities.  Global marketing is key.

We have now launched our new iLLUMULUS website As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations. Creating value….

Marketing Strategy Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it.  With competition and multiple communication channels, gone are the “build it and they will come”, days.  Today it is all about using marketing growth strategy and tactics to create value.