Entries by Illumulus

Going Global Guide. Are you Ready for Market Expansion?

While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global?  Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not […]

Why You Need Marketing?

Marketing Strategy Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it.  With competition and multiple communication channels, gone are the “build it and they will come”, days.  Today it is all about using marketing growth strategy and tactics to create value.

Welcome to iLLUMULUS. Global Marketing & Customer Strategy

Welcome to iLLUMULUS.  A Global Marketing and Customer Strategy company.  We Create Value for enterprise, SMB and startup customers in the B2B and B2C markets.  We are focused on global marketing efforts in developed and emerging markets to help companies enhance their growth through key marketing strategies and implementation.