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About Illumulus

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But we are proud to say that Illumulus contributed 58 entries already.

Entries by Illumulus

How Does Your B2B Marketing Automation Stack up

April 6, 2018/in Marketing, Marketing Automation/by Illumulus

Enjoy Our Marketing Automation Series How Does Your B2B Marketing Automation Stack up (1/2) Choosing Your B2B Marketing Automation Solution (2/2)   How Does Your B2B Marketing Automation Stack up CMO Perspective As a long time marketer + techie, it is no surprise that marketing automation is on the mind of every CMO. While the […]

INTERVIEW WITH CBS NEWS LARRY MAGID AT CES

January 9, 2018/in Speaking/by Illumulus

At CONSUMER ELECTRONICS SHOW (CES), Frank Trevino on Titan Platforms AI speaker that smiles and dances around and detects your mood

GEEK NEWS INTERVIEW AT CES ON AI ROBOT PLATFORM

January 8, 2018/in Speaking/by Illumulus

At CONSUMER ELECTRONICS SHOW (CES), Frank Trevino on Titan Platforms AI speaker that smiles and dances around and detects your mood

The Future of Smart Storytelling

July 23, 2017/in Artificial Intelligence, Big Data, Content Creation, Machine Learning, Marketing, Storytelling/by Illumulus

4 Step "Limited Budget" Marketing Approach

July 2, 2017/in Global Marketing, limited budget marketing, Marketing, Marketing Strategy, Startups/by Illumulus

4 Step “Limited Budget” Marketing Approach Introduction We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in […]

Videos effectively connect with your audience

June 19, 2017/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content/by Illumulus

Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

What are the Top e-commerce Countries

May 29, 2017/in Digital Strategy, Global Marketing, Marketing/by Illumulus

What are the top e-commerce countries. Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025.  As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.

How Often Do You Create Content? Developing a Content Strategy.

May 21, 2017/in Content Creation, Digital Strategy, Global Marketing, Marketing, Marketing Strategy/by Illumulus

How often do you create content?  Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]

What I Learned from Video Content Creation as an effective Marketing Tool

April 8, 2017/in B2B, B2C, Digital Strategy, Global Marketing, Marketing, Startups, Storytelling, Video Content/by Illumulus

What I learned from the video content creation process to develop effective video marketing tools.   Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has […]

Successful Branding in a Digital World

March 20, 2017/in Analytics, Branding, Digital Strategy, Global Marketing, Marketing, Storytelling/by Illumulus

Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a […]

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