Illumulus, Author at Illumulus

About Illumulus

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Entries by Illumulus

GEEK NEWS INTERVIEW AT CES ON AI ROBOT PLATFORM

January 8, 2018/in Speaking/by Illumulus

At CONSUMER ELECTRONICS SHOW (CES), Frank Trevino on Titan Platforms AI speaker that smiles and dances around and detects your mood

The Future of Smart Storytelling

July 23, 2017/in Artificial Intelligence, Big Data, Content Creation, Machine Learning, Marketing, Storytelling/by Illumulus

4 Step "Limited Budget" Marketing Approach

July 2, 2017/in Global Marketing, limited budget marketing, Marketing, Marketing Strategy, Startups/by Illumulus

4 Step “Limited Budget” Marketing Approach Introduction We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in […]

Videos effectively connect with your audience

June 19, 2017/in B2B, Content Creation, Marketing, Marketing Strategy, Storytelling, Video Content/by Illumulus

Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.

What are the Top e-commerce Countries

May 29, 2017/in Digital Strategy, Global Marketing, Marketing/by Illumulus

What are the top e-commerce countries. Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025. As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.

How Often Do You Create Content? Developing a Content Strategy.

May 21, 2017/in Content Creation, Digital Strategy, Global Marketing, Marketing, Marketing Strategy/by Illumulus

How often do you create content? Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]

What I Learned from Video Content Creation as an effective Marketing Tool

April 8, 2017/in B2B, B2C, Digital Strategy, Global Marketing, Marketing, Startups, Storytelling, Video Content/by Illumulus

What I learned from the video content creation process to develop effective video marketing tools. Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has […]

Successful Branding in a Digital World

March 20, 2017/in Analytics, Branding, Digital Strategy, Global Marketing, Marketing, Storytelling/by Illumulus

Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a […]

Why Telecoms must Reinvent Themselves

February 19, 2017/in Analytics, B2B, B2C, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups, Storytelling, Telecommunications, Telecoms/by Illumulus

Why Telecoms must Reinvent Themselves Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them. While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle […]

Startup Marketing Guide

January 26, 2017/in B2B, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups/by Illumulus

Download our latest Startup Marketing Guide Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts! Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup. Your Marketing […]