Entries by Illumulus

How Does Your B2B Marketing Automation Stack up

Enjoy Our Marketing Automation Series How Does Your B2B Marketing Automation Stack up (1/2) Choosing Your B2B Marketing Automation Solution (2/2)   How Does Your B2B Marketing Automation Stack up CMO Perspective As a long time marketer + techie, it is no surprise that marketing automation is on the mind of every CMO. While the […]

What are the Top e-commerce Countries

What are the top e-commerce countries. Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025.  As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.

How Often Do You Create Content? Developing a Content Strategy.

How often do you create content?  Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]

What I Learned from Video Content Creation as an effective Marketing Tool

What I learned from the video content creation process to develop effective video marketing tools.   Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has […]