SaaS startup began expanding into LATAM offering cloud based solutions through its channel partners. Using a revenue share model, the company needed more ways to help push the solution through the channel to increase sales.
Traditional outbound methods were effective but required more resources with higher costs involved. More modern technology driven approaches were needed to reach the social media savvy audience segment. The focus was to address:
- Inbound Marketing initiatives
- Analytics to measure effectiveness
Through various marketing campaigns, we were able to test, measure and enhance the effectiveness of various campaigns to create an integrated inbound marketing strategy resulting in an increase in product awareness and usage while reducing channel costs. Created inbound channel marketing nurturing programs to address OEM client activation issues: Average open rate (16.24%) leading to 10,390+ monthly new subscribers on average; A/B Testing to validate campaign effectiveness. This same model was replicated in other geographic regions with success.