This Asian telecommunications company provides ICT based solutions and needs to expand globally due to a saturated domestic market.
Due to heavy global competition it needed to determine how best to position itself against global competitors and in what markets would it focus. The focus was to address:
- Market Segmentation through STP analysis
- Marketing Strategy
Analysis determined developing & emerging countries would offer the best opportunities based on the solutions available. Branding was important to position the company as one of the leaders in its country’s technological accomplishments. The marketing strategy focused on strategic partnerships and alliances to build business.