Looking Back at 2018 – Digital Transformational Marketing™ 2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. […]
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4 Step “Limited Budget” Marketing Approach Introduction We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in this case, our time. It also forces us to be a little creative and put in more time and effort to build your brand and solution. Here are our 4 Steps… Read more
Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025. As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience. Read more
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How often do you create content? Developing a Content Strategy.
This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs a month generate 70% more leads than a company who does not do content marketing at all. Read more
https://www.illumulus.com/wp-content/uploads/2020/09/illumulus-2018web-300x104.png00Illumulushttps://www.illumulus.com/wp-content/uploads/2020/09/illumulus-2018web-300x104.pngIllumulus2017-05-21 20:43:102021-03-24 23:31:35How Often Do You Create Content? Developing a Content Strategy.
What I learned from the video content creation process to develop effective video marketing tools. Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has become the mainstream medium of choice to attract and engage audiences. Read more
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Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a moment to explain to him, these are items used to help communicate and clarify your brand but they do not define your brand. Branding is strategic while marketing is tactical. Your brand is “who you are” and “what people say”, when you are not around. It is your reputation. A great way to think of it is by saying, “ I am a great marketer”, and this of course is marketing. It is when your customer comes up to you and says, “I hear you are a great marketer, well this is your brand. Another way to think of it, marketing is the push and branding is the pull. Read more
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Why Telecoms must Reinvent Themselves Everyday our digital world is filled with Facebook, Snapchat, Instagram, KakaoTalk and Whatsapp. Our loyalty to these brands is so strong that we wonder how could life exist without them. While these users run into the billions, these social media gems enjoy the benefit of the telecom networks that handle their traffic. Many like to think it’s a symbiotic relationship between telecoms and OTT (over the top) providers. Read more
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Download our latest Startup Marketing Guide Whether you are a DIY Marketer or wanting to know more about the basic principles. Get Started with your Marketing Efforts!
Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.
Your Marketing is only as good as your Product. No level of marketing can help a product that has no value to the customer.
Know Your Customers and Make a Connection
Learn more about the basic marketing principles, content creation, social media, marketing strategy and more… Read more
So many times, I go into presentations and pitches that truly lack the substance to keep my attention or create a positive lasting impression. These presentations could be a new client presentation, internal project update or weekly status meeting. Regardless of the meeting, each time I leave, I think about how nothing really stood out to capture my attention. There is the need to create a memorable story! Read more
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Dear Friends, As I reflect on 2016, I look at the progress of iLLUMULUS since its inception in November 2015. It all started with an idea in 2014. I wanted to start a marketing company that did more than just help sell a product. I wanted to create value for companies. Incorporating components such as a global understanding to enhance competitiveness, a marketing ecosystem to identify sustainability, agile and lean to get to market faster and the ability to uncover marketing insights to drive innovation to stay competitive in the future. Read more
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