Enjoy Our Marketing Automation Series How Does Your B2B Marketing Automation Stack up (1/2) Choosing Your B2B Marketing Automation Solution (2/2) How Does Your B2B Marketing Automation Stack up CMO Perspective As a long time marketer + techie, it is no surprise that marketing automation is on the mind of every CMO. While the definition of marketing automation is straightforward, its exact functionality and feature sets continue to rapidly evolve. Let’s start with its definition, marketing automation is exactly what it states, the goal of automating marketing actions. These repetitive tasks include emails, social media, and other website actions but with the advent of artificial intelligence, marketing automation platforms are more complex as they woo over companies with their ever-expanding machine learning elements.
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