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Tag Archive for: #digital

The New ‘Normal’ for Digital Transformation

April 27, 2020/0 Comments/in Digital Strategy, Digital Transformation/by Illumulus
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Welcome to a Different ILLUMULUS: Digital Transformation

January 4, 2020/0 Comments/in Digital Transformation/by Illumulus
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What I Learned from Video Content Creation as an effective Marketing Tool

April 8, 2017/in B2B, B2C, Digital Strategy, Global Marketing, Marketing, Startups, Storytelling, Video Content/by Illumulus

What I Learned from Video Content Creation as an effective Marketing Tool




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What I learned from the video content creation process to develop effective video marketing tools.
 
Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has become the mainstream medium of choice to attract and engage audiences.
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Successful Branding in a Digital World

March 20, 2017/in Analytics, Branding, Digital Strategy, Global Marketing, Marketing, Storytelling/by Illumulus

Successful Branding in a Digital World




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Successful Branding in a Digital World
After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a moment to explain to him, these are items used to help communicate and clarify your brand but they do not define your brand. Branding is strategic while marketing is tactical.
Your brand is “who you are” and “what people say”, when you are not around. It is your reputation.   A great way to think of it is by saying, “ I am a great marketer”, and this of course is marketing. It is when your customer comes up to you and says, “I hear you are a great marketer, well this is your brand. Another way to think of it, marketing is the push and branding is the pull.
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Startup Marketing Guide

January 26, 2017/in B2B, Branding, Digital Strategy, Global Marketing, Marketing, Marketing Strategy, Startups/by Illumulus

Startup Marketing Guide




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Download our latest Startup Marketing Guide
Whether you are a DIY Marketer or wanting to know more about the basic principles.  Get Started with your Marketing Efforts!

Creating the marketing foundation for your startup company is crucial for success. It is important to remember two things as you venture into marketing your startup.

  • Your Marketing is only as good as your Product. No level of marketing can help a product that has no value to the customer.
  • Know Your Customers and Make a Connection

Learn more about the basic marketing principles, content creation, social media, marketing strategy and more…
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Why Global Marketing is Essential?

August 3, 2016/in Digital Strategy, Global Marketing, Marketing, Marketing Strategy, News/by Illumulus

Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities.  Global marketing is key.

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