My vision was and still is to create value for organizations through marketing initiatives.   Marketing should create value for your company, not just increase sales. Value comes in the form of enhancing your brand to build trust, reaching new customer segments to drive growth, integrating social media to create transparency and listening to customer feedback to drive product innovation.My approach is to apply lean agile processes through marketing initiatives to drive quicker partner growth; shorten the research and evaluation timeframe; balance strategy with creativity; and do real time testing and measuring in markets through iteration.
Like any new business, the first year is always challenging. I started in November 2015 with just myself but quickly assembled a small but highly effective team of marketing professionals around June this year. While my focus was to offer services in the US market, it quickly transitioned into global marketing initiatives with key partners looking to enter the US market and vice versa. While our story is just beginning, we can say we now have satellite offices in Seoul and Bogota as we work with our partners across multiple countries and have grown our social media followers to almost 5,000 in the last six months. I believe our growth can be attributed to our continued willingness to go beyond our partner’s expectations.