Quick Look at Key Global Market Challenges
Global markets continue to bring many opportunities to organizations looking to expand beyond its current operational strategy. While many opportunities are available, many challenges need to be considered. As with any organization looking to expand, two things must be developed in the planning stage.
Marketing Approach for Startups
Marketing Strategy Overview for Startups
Getting Started
Creating the marketing foundation for your startup company is crucial for success. Before jumping into marketing, you must evaluate the following:
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iLLUMULUS attends The Home Front Cares Annual Benefit
Guest Speaker Major Lisa Jaster was honored for her extraordinary efforts to become only one of three women to graduate the US Army Ranger program during the Home Front Cares Annual Benefit.
iLLUMULUS CEO and Founder, Frank Trevino attended The Home Front Cares Annual Benefit at the Broadmoor Hotel in Colorado Springs on Friday, October 14. Over 800 guests attended the event to help raise awareness, funding and acknowledge the on-going efforts of the organization.
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iLLUMULUS CEO and Founder, Frank Trevino attended The Home Front Cares Annual Benefit at the Broadmoor Hotel in Colorado Springs on Friday, October 14. Over 800 guests attended the event to help raise awareness, funding and acknowledge the on-going efforts of the organization.
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Fashion within a B2C Digital Strategy
Fashion within a B2C Digital Strategy
Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
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Some still believe fashion is only an in-store purchase model with limited use of social media but the new digital landscape has changed completely about how and where we buy our latest fashion. We as consumers are no longer chained to our local retail outlet to search for the latest fashions. The digital age allows us the search the globe in search of fashion to fit any lifestyle or budget. But this wasn’t always true in the fashion industry with technology. The challenge, fashion and fit. Could we hold true what we are buying online and find the convenience to return it with no hassles? As well as experience the fit itself without trying it on for the right size. Our customer centric market now makes it easier to return and exchange conveniently and quickly to enjoy our purchase instantaneously.
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마케팅 책 추천) 마케팅을 부탁해 – 마케팅 입문서
마케팅 책 추천 / 마케팅 입문서 추천
마케팅을 부탁해
– 처음 배우는 마케팅의 기본
마케팅 책 추천
마케팅은 우리의 생활 전반에 걸쳐있는 활동입니다. 단순히 기업이 서비스나 상품을 잘 팔기 위한 전략과 행위만을 일컫는 것이 아니라, 마케팅은 우리를 둘러싼 생활 모든 부분에서 행해지는 활동입니다. 그렇기 때문에 누구나 마케터(Marketer)이기도 합니다. 예를 들어, 누구든지 한번은 경험하는 취업준비생(취준생) 시절에는 입사하기 위하여 ‘나’라는 상품을 회사에 잘 마케팅 해야 합니다. 부모님을 만족시키기 위해 자식으로서 하는 고민도 고객만족을 위한 일종의 마케팅이라 볼 수 있습니다. 이렇게 우리의 삶과 밀접한 관련이 있는 마케팅의 본질은 연애 및 구애 과정과도 흡사합니다.
마케팅을 연애에 비유하여 사랑하는 사람의 마음을 얻기 위해 최선을 다하듯이 고객을 대하는 마케터의 자세를 배워봅니다. 마케팅이 고객을 설득해서 상품을 구매하도록 설득하는 과정이라면, 연애는 맘에 드는 상대방을 설득하여 나라는 상품을 갖도록 하는 전략이자 과정이지요. 고객(애인)의 니즈와 원츠를 파악하여 적절한 타이밍에 그들의 마음을 사로잡아야 합니다. 그 후 지속적인 관심을 가지고 관리하여야 하며 가끔은 밀고 당기는 밀당 심리게임과 같은 전략이 필요하기도 한다는 점에서 마케팅과 연애는 공통점이 많습니다.
또한 책의 주인공 ‘나도전’의 연애 전략을 토대로 마케팅 원론에 필요한 다양한 기본 개념들을 흐름에 따라 자연스럽게 흡수할 수 있습니다. 환경 분석, 거시환경 분석, 미시환경 분석(3C 분석), SWOT 분석, STP 분석(시장세분화 Segmentation, 목표시장 선정 Targeting, 포지셔닝 Positioning), 마케팅 4P 믹스(제품 Product, 가격 Price, 유통 Place, 프로모션 Promotion), 고객 충성도, 고객 관계 관리 CRM(Customer Relationship Management) 등 마케터에게 필요한 기본 개념을 쉽게 접할 수 있습니다.
마케팅 기본서 추천
이 책은 마케팅 입문자들이 마케팅의 기본적인 내용을 지루하지 않게 읽어내려 갈 수 있도록 스토리 텔링 형식으로 쉽게 풀어놓았습니다. 또한 자칫 딱딱하고 답답할 수 있는 마케팅 실전에 종사하는 마케팅 전문가들에게는 색다른 관점으로 마케팅을 생각해 볼 수 있도록 합니다. 리프레쉬 Refresh 차원에서 가벼운 마음으로 읽기 좋은 마케팅 입문서입니다.
Going Global Guide. Are you Ready for Market Expansion?
While on a recent business trip to Asia, I came across the same question from companies looking into market expansion. “Do you think we are ready to go global? Every company large and small dreams of telling their global success story, but what does it really take to become a global player. Operating globally not only creates the potential trust customer’s look for in an internationally accepted brand or product but also signifies your company has “made it” by expanding beyond the traditional local market boundaries.
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Why Global Marketing is Essential?
Global Marketing In today’s environment, markets have no boundaries. We are not set by the limits of distance anymore but only by our own capabilities within our products or services we offer. While language and culture are challenging, information and technology make it possible to leverage global opportunities. Global marketing is key.
We launched our new iLLUMULUS website!
We have now launched our new iLLUMULUS website
As a marketing strategy & customer engagement company, we strive to deliver our proven marketing results to multiple startups, SMB and Enterprise organizations.
Creating value….
Our Top 5 Key B2B Marketing Metrics to Track
We will take a look at the top 5 B2B Marketing Metrics every company should track to evaluate growth for their organization.
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Why You Need Marketing?
Marketing Strategy
Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
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Many people believe marketing should be the last component of the business plan. Build the product and then create demand for it. With competition and multiple communication channels, gone are the “build it and they will come”, days. Today it is all about using marketing growth strategy and tactics to create value.
Read more
