Digital Transformation + Sustainability
As I continue to understand the role sustainability plays, I see incidental results on sustainability as part of digital transformation initiatives. Digital transformation is about efficiency and agility. As I implement digital technologies such as automation within an organization, a measurable result are its efficiencies such as resource cost savings for an organization. This resource cost-saving thus could be reducing a carbon footprint. I refer to this as incidental because many still view sustainability only as a result. One could say, if we are creating resource efficiencies through our digital transformation efforts, then it’s safe to say that we are also generating sustainable results and can now call ourselves a green organization and showcase our corporate responsibility. This is far from the truth.
Like digital transformation, the same holds true around the purpose behind sustainability by creating efficiencies and agility, as they both share these common traits. They both look at their customer, data, and innovation that impact the economy, the environment, and society. Sustainability should not be incidental; it is the next step within the digital transformation process. But only through the combination of digital transformation + sustainability can we see success around our quality of life. Digital transformation and sustainability should form an integral part of any company’s organizational strategy from the beginning and not just serve as an incidental by-product to please shareholders.