2018 was an exciting year for ILLUMULUS as we continue to grow into our 3rd year. We worked with on-going existing partners such as Squawk Adviors and Pentaverum; and took on new technology driven projects with Linguanetics and Gamevil. Marketing has changed and so is our approach. Combining Digital Marketing with Digital Transformation, we now work with our customers to offer Digital Transformational Marketing™.
Projects ranged from web development, marketing strategy, and content creation but in our efforts to foster a Smart Marketing approach with our customers, we expanded our services to include digital transformation strategy, cognitive technologies integration, and application development. Marketing has changed and so have our customers needs. From traditional marketing now comes digital marketing, platforms and digital transformation strategy as organizations need a competitive advantage in today’s global economy. Our clients range from the non-profit, online gaming, professional sporting, real estate, translation, entertainment and DIY industries.
As part of an effort to bring new ideas to Gamevil in the US market, we provided a new approach to its 2019 marketing strategy to achieve greater visibility and downloads for the app stores. Our focus is on MAUs, retentions and engagement through unique content creation and storytelling to capture the audience attention.
As we continue to expand into the international market, we are partnering with Linguanetics out of Seoul, South Korea to help them reach their B2B market. Helping them not only with marketing strategy but also developing their mobile apps in the workplace, we are helping them reach their audience with multiple business tools to increase productivity and language translation. Using our Digital Transformational Marketing™ approach, we can helping them identify the right audience while improving their product solution.