Step 2. Show there will be winners and losers from this statement. A powerful statistic showcasing losers and images of winners are the best.
Step 3. Tease them about the promised land. Don’t show your solution or product but focus on the benefits of the promise land
Step 4. Show them the tools to get to the promised land. This is part of your storytelling. This could be how you use your Jedi Master skillset or tools to defeat the dark side. With our example above, we showcase features of artificial intelligence used today to produce real-time results.
Step 5. Prove to them you are already leading others to the promised land. The most powerful method is a quote from a current client highlighting their success from your efforts.