Marketing Tips 2016
December 26, 2016 – Spend the time to block & reduce spam within your Google Analytics to get more accurate information
December 19, 2016 – In Asian markets, influencer blogging should lead your social media strategy.
December 12, 2016 – Content viewership increases over 85% with videos, images and graphic elements.
December 5, 2016 – Create multiple social media campaigns per your market segment.
November 28, 2016 – Keep a consistent Mantra within ALL your social media marketing efforts.
November 14, 2016 – Learn to Focus your Content Creation efforts – 52% report not enough time devoted to Content Creation as the main factor to B2B Marketers’ Stagnant Success
November 7, 2016 – Learn to be flexible with your marketing efforts. Leverage an opportunity when it arises.
October 31, 2016 – Integrate Seasonal Themes for the human element in your campaigns
October 24, 2016 – Your Branding Efforts should Answer, Who We Are?; What We Do?; How We Do It?; and Why Should Anyone Care?
October 17, 2016 – Identify you Strengths; Create Differentiation; Communicate Effectively; Continuously Engage
October 10, 2016 – Your Design Elements should not only connect with your audience but should also Influence and Inspire
October 3, 2016 – Don’t Forget the Human Element in Social Media
September 26, 2016 – Publish Content Regularly to Inform & Educate your Audience
September 19, 2016 – For Startups. Focus on a smaller market to stay agile and gain personalized feedback
September 12, 2016 – Think Beyond Long Tail Keywords to help your Conversion Rates
September 6, 2016 – Content Marketing should feel like an experience, not a selling promotion
August 29, 2016 – Spend the time to understand your customers buying journey. This insight may allow you to engage and influence their buying habits
August 23, 2016 – New to SEO – Use simple SEO plugins on your website to enhance keyword results
August 15, 2016 – Leverage your social media to not only educate but also make the sell
August 8, 2016 – Your marketing efforts should include understanding the creativity within your website to attract customers
August 2, 2106 – Remember quality over quantity in your outbound marketing efforts
July 25, 2016 – Social media weekly touch points keep you on your customers mind consistently
July 18, 2016 – Your brand should have a purpose beyond profitability. What promise do you make to your customers through your product or service
July 11, 2016 – Your marketing strategy is only as effective as the resources dedicated to implementing it
July 4, 2016 – Marketing is about telling your story
June 27, 2016 – Clearly define your product /service strengths and differentiate them from others for position
June 20, 2016 – Always start with a strategy to create your plan
June 13, 2016 – Act on your customers needs, they are the real voice of your product
June 6, 2016 – Remember…you are solving a problem not selling a product
May 30, 2016 – Why Brands are Important? Non-branded spring water ($.50) vs branded springs water ($2.99)
May 23, 2016 – Marketing starts with transparency to build trust.
May 16, 2016 – Marketing is only as effective as the product you are selling. Work with your product team to ensure innovative ideas continue to be incorporated into your product.
May 9, 2016 – Leverage your social media as a two-way communication tool and not just a brand platform. Feedback from your customers improve your product and can drive innovation.