The six key disruptive forces in the market today include mobile, analytics, cyber security, social, gaming and cloud. Telecoms must understand how they can leverage existing technology to tap into these areas more and learn how to create a footprint into new areas.
Connectivity – Telecoms don’t want to be stuck in only infrastructure. The reminder of the dumb pipe analogy continues to haunt them. Luckily, connectivity alone is a big opportunity. The IoE (Internet of Everything) looks to offer telecoms entry to an array of opportunities from the foundation expansion of smartphones to watches, shoes, apparel and glasses on the B2C side. On the B2B side, we see opportunities with machine to machine learning (M2M) with the automobile, aerospace, building and artificial intelligence sectors. This connectivity business looks promising but high investment is still required to maintain and upgrade these networks to handle the necessary speed and data volume to make customers happy.
Big Data Analytics – Telecoms have access to large amounts of customer data but have little big data architectures and analytics in place to gain insight. Plus privacy issues and regulation make it difficult to data mine this opportunity without losing customer trust. As mentioned before, telecoms should leverage the use of data and analytics internally to make business decisions regarding what the customer wants and needs. This will help them better understand how to improve service, reduce churn and be relevant to the customer. They should also use big data to analyze periods of network usage especially from video streaming. This helps relieve traffic congestion.
Another analytical insight is machine learning based on sociodemographic, customer touch points (call centers & social media) and data on network usage. This helps identify in real time, customer defects or even paying their bills on time, which could lead to reducing churn through marketing programs to address key discovery points.
B2C – Many feel the B2C market is now lost to the OTT providers but some areas do still exist that may offer some value for customers. For example, connected platforms for smart homes, entertainment, cloud and data services for consumers. The advantage for telecoms may still be a package offering similar to the quad play approach.
B2B – Areas within intelligent networks, ICT, cloud, analytics, IoE platforms and security offer value from telecoms to the B2B user. Leveraging connectivity with these platforms can attract new customers to its value added services. An example of this opportunity could be smart city solutions that tie back into connectivity.
Enterprise – As privacy becomes an issue for data mining telecom customer’s personal data, another area could be location and movement data for government and enterprise entities looking for models to predict and understand infrastructure, growth and transportation in urban cities. A simple subscription model could be implemented to attract potential customers who need data on an as needed basis.