Step 1 – Review Your Current Digital Marketing Strategy every 3 months
Make sure you review your digital marketing strategy, implementation and metrics every three months to determine your results, uncover trends and adjust accordingly to what is working and not working within your strategy. This review should include your website, social media, blogging, landing pages and email content.
Your review should also include your customers. Take the time to gather feedback from key customers to understand the effectiveness your digital marketing efforts.