MARKETS We Serve
We focus on a specific number of countries but we always search for opportunities in new countries to help serve our client needs
Servicing the Digital Economies of Global Markets
Brazil
12th biggest e-commerce economy at $20B, representing 80% of all e-commerce sales in Latin America. An estimated 37 million Brazilians buy online. They prefer lower prices, variety and convenient home delivery. Like Russians, they also prefer to pay cash on delivery as consumers are skeptical of online companies. Free shipping is key in the Brazilian market but are limited to the number of shipping operations.
China
The #1 e-commerce market in the world ($589B) with 52% of the population access to the Internet. 50% of online shoppers range from 20-29 years old. Chinese will hesitate 20% longer than Europeans when online shopping. Chinese online shoppers require more detailed product pages and more product images as they window shop before buying. Influencer buying is also a big trend with Chinese buyers.
Colombia
The 4th largest e-commerce in Latin America and it is expected to reach $2.5B by the year 2018. While still young, the e-commerce growth is spurred by the 25-35 age group which represents almost 80% of online shoppers in Colombia. Because of low credit card penetration and limited online payments systems, Colombia is expected to see large growth in coming years with e-commerce opportunities.
France
The 5th largest e-commerce economy ($72B) in the world. France is the leading country in Europe when it comes to e-commerce, more so than Germany with 120K commercial websites. An estimated 50 million web users with 8 out of 10 homes with a computer. The most visited websites are marketplaces with Amazon leading as the most visited website in France.
Germany
6th largest e-commerce market at $66.2B. With an Internet penetration of 89%, it is one of the largest number of online users at 63 million people. German consumers are mature & well-informed. They need to be reassured of their personal data, payment security, delivery terms and return policies. It is reported that 82% of Germans read general conditions of sale before buying online.
Italy
Ranked around the top 20 on the list of global e-commerce countries. 18 milion online shoppers make up the Italian e-commerce market with online groceries and home decor leading products purchased. A 17% increase in sales from last year focuses on tourism, IT, electronics and clothing. 24% of all online transactions were completed via mobile transactions.
Japan
The 4th largest e-commerce market at $114.4. A very modern infrastructure and technology driven educated population keeps Japan in the top 5 of e-commerce driven countries. Approximately 93% of the 126 milion population live in urban settings. With an online population of 77M people, 50% of all online transactions are conducted via smartphone through debit or credit card transactions.
Russia
9th largest e-Commerce market ($23B) in the global market in 2015. 75% of Russian web users were from the European side. Now has the largest number of connected people in Europe, more than Germany. 70% have Internet access. Russians favor lower prices, easier comparisons, convenience and easy delivery. They expect an option to pay cash on delivery as they don’t trust sites.
Rwanda
While still in its infancy stage of e-commerce, its population of 12 million continues to grow with 1.2 million Internet users. Local tech startups and international players are jump starting this market quickly as 5000 kilometers of newly laid fiber optic create new opportunities. With an increase in smartphones, more online payment systems are being developed to expand the use of debit and credit cards.
South Korea
7th largest e-commerce market at $38.8B and third largest in Asia thanks to the fastest Internet speeds and 100% broadband Internet penetration. Approximately 60% of smartphone users shop online. Increases in international purchases have expanded into mainly the US market which is expected to reach $8B by 2018. Koreans shoppers focus on influencer trend buying relying on famous entertainment personalities representing products.
Spain
18th largest with a $17.6B market, Spain is the largest southern Europe e-commerce market. Of the 47 million people living in Spain, 59% are Internet users. A new phenomena is called iPad Sunday where digital shopping from 6PM-7PM is at its highest. Trust is high with Spaniards so online opinions and secure payment players like Google Wallet and Paypal are important. Also a need to provide details on returns and exchanges for continued trust.
Thailand
As the 2nd largest e-commerce market in Southeast Asia with a value of $4B, Thailand has tripled in the last couple of years as a major e-commerce player in Southeast Asia with expected annual growth of 22% until 2020. Leading the charge is 4G with smartphone apps providing services beyond traditional chat services such as taxi bookings and online purchases for approximately 33 million smartphone users
United Kingdom
3rd largest e-commerce market ($176B) in the world with a population of 63.7M and Internet penetration of 82%. Credit cards make up 40% of all online purchases. Debit cards are also popular along with Paypal. These three payment methods represent 96% of all online transactions. 82% of British Internet users shop regularly online, the highest amount 28 EU states. Free shipping and optional delivery dates continues to influence buyers at the point of sale.
United States
The 2nd largest e-commerce market at $341.7B. Mobile devices account for 25% of all online sales in the US market. Forrester reports, Online sales will grow at an average annual rate of 9.32% over the next five years in the United States. Platforms such as Amazon and eBay provide easy and seamless opportunities for sellers as well as buyers. Product safety continues to dominate online purchase decisions, especially as online shopping expands into international borders.
Vietnam
Ranked as an upcoming market in South East Asia, Vietnam’s $2.1B market size is helping this country emerge as an upcoming leader. Internet penetration is at 50.5% and is expected to grow to 58% next year. Smartphones are almost even with the number of home computers. Online payment systems continue to hamper e-commerce and product quality complaints continue to plague shoppers with what they see and what they purchase not looking the same.
