Learning How to Stay Human in A Digital World – Join or Create a Community In Your Industry Introduction It is all about the human element in our digital world. When I started a company in advertising, I went at it alone. It was a lesson I learned the hard way. My inner side felt […]
Validating Your Startup Idea Introduction As an entrepreneur and marketer, I work with startups and online platforms ranging from fintech, language, food, consumer products, aerospace and new technology. I come across some that could be disruptive and others that are just another product in a red ocean. We all tend to live in a dream […]
Machine Learning – A Communication Partnership Moving Forward Contributed by Frank Trevino with Tinman Kinetics – Technology with Heart Introduction In a recent Korea Times article in South Korea, a discussion to answer to question if AI will replace translators has everyone worried in Korea. With English a priority in Korea, a large majority of […]
The Future of Smart Storytelling Contributed by Frank Trevino with Tinman Kinetics – Technology with Heart Introduction We are storytellers. We have been telling stories throughout our long history from the ancient times to our modern civilization. Today, we still understand that a story is the best form of communication for anyone to remember. As […]
4 Step “Limited Budget” Marketing Approach Introduction We all know the saying, it takes money to make money. While I agree with this, we all do not have the luxury of a big marketing budget to get our startup moving forward. This requires us to be resourceful and use what is available to us, in […]
Videos effectively connect with your audience. We live in a digital world. Research shows user’s positive experience with a video ad increases purchase intent by 97% and brand association by 139%.
What are the top e-commerce countries. Let’s take a look at the top e-commerce countries in the world and what makes them unique as the e-commerce industry grows to $4 trillion in 2025. As we explore these top countries, consider how your organization fits into the e-commerce economies either locally or within your target audience.
How often do you create content? Developing a Content Strategy. This is the biggest question and challenge most organizations face today. Research continues to show 60% do not have enough time devoted to content creation as the main factor to marketing success. But we know content is important. Research by Hubspot points that 1-2 blogs […]
What I learned from the video content creation process to develop effective video marketing tools. Are you using video in your marketing efforts? Well if you aren’t using video yet, you should be considering it. We live in a visual world and now with video streaming such as Facebook Live and Instagram, video has […]
Successful Branding in a Digital World After a recent visit with a client, we had a long discussion on successful branding in a digital world. As we began the conversation, items such as the logo, tagline, company name and website quickly filled my ears from my client. I let him finish then I took a […]
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