Loading
Illumulus
  • INDUSTRIES
  • SOLUTIONS
  • INSIGHTS
  • CONTACT
  • CONSULTATION
  • Search
  • Menu Menu

5 Steps to Improve Your Digital Marketing Efforts

December 5, 2016/in Analytics, B2B, B2C, Branding, Digital Strategy, Marketing, Marketing Strategy, Startups/by Illumulus

5 Steps to Improve Your Digital Marketing Efforts



Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail


We all know how important digital marketing is to reach our target audience today. We spend the time to create content, develop our website, craft strategic emails and send out social media campaigns across different platforms to reach our audience but it seems it is not as effective as we are expecting.

Maybe its time for a digital marketing review.

These 5 steps can help you move forward to improve your digital marketing efforts.


Don’t forget to subscribe to our monthly newsletter

Subscribe


Step 1 – Review Your Current Digital Marketing Strategy every 3 months
Make sure you review your digital marketing strategy, implementation and metrics every three months to determine your results, uncover trends and adjust accordingly to what is working and not working within your strategy. This review should include your website, social media, blogging, landing pages and email content.
Your review should also include your customers. Take the time to gather feedback from key customers to understand the effectiveness your digital marketing efforts.



Step 2 – Understand the current roles within your digital marketing team
Whether we are a small startup or part of a large digital marketing team within a corporation, its important to understand the key players needed to make sure all phases of your digital marketing efforts are met.
Typically a digital marketing team consist of five roles

  • Storyteller – Content creator able to capture the audience attention through compelling content. Helps define the content topics and subject matter.
  • Content Researcher – Researches the Internet for relevant content comparable to the industry or related subject matter to compare, analyze and link. Very important when researching key influencers within an industry.
  • Analytics Manager – Takes the time to gather data, analyze and present results, key trends and insights. Gives direction to the team through metrics driven feedback.
  • Social Media Manager – Responsible for the organization and distribution of content across multiple channels to reach key market segments. Develops the social media plan/editorial calendar.
  • Customer Engagement Liaison – Follows all social media, email and related customer feedback to provide quick response and engagement to provide a positive customer experience.

This understanding of roles will help dictate the needs and responsibility within the digital marketing team. If you are one person, this will help you understand what efforts within each role are needed and how to prioritize your time within each role.



Step 3 – Develop Your Content Creation Strategy
Create content topics to solve your target audience problems. Focus around your Customer Journey.  Also, be straight to the point so the target audience knows you understand their problem and how your solution solves it.  But remember to sell it through a story and not just through educational lingo. Use unique titles to draw interest, keep your content short and simple, use visuals to tell your story. Your goal is to create a viral opportunity with your content subject matter.



Step 4 – Enhance Your Content with Videos, Images and Links
Content viewership increases over 85% with video, images and graphical elements. Learn how to incorporate these media elements within your content in a simple process to maximize your content creation time. Many think video is expensive to incorporate but simple video techniques with your smart phone and video software can turn any beginner video into a storytelling opportunity.



Step 5 – Adopt a Continuous Improvement Mindset
Like any marketing strategy and plan, it is a living document that must constantly be updated.  New customer or industry trends and insights can continue to keep your digital marketing up to date with your target audience. It is important to key your content fresh within your digital marketing strategy. This helps keep you audience engaged.   The more you make it a habit to search and integrate new ways to improve your marketing efforts, the more likely you are see more positive results.



Should you not see the results you are expecting then change things up with your digital marketing strategy.  The best research is to test, test, test but remember to be patient as you test new marketing campaigns. You must give it time to see the qualitative results from your campaigns.


Want to learn more about marketing tips and ideas to grow your organization?

Learn More


Frank Anastacio Trevino Jr


Founder and CEO of iLLUMULUS, a Global Marketing & Customer Strategy firm.  I work with companies to connect with customers, Creating Value through the marketing digital experience.  I share my time between South Korea and Denver, Colorado.  You can find me on Linkedin or follow me on Twitter

Tags: digital marketing
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://www.illumulus.com/wp-content/uploads/2020/09/illumulus-2018web-300x104.png 0 0 Illumulus https://www.illumulus.com/wp-content/uploads/2020/09/illumulus-2018web-300x104.png Illumulus2016-12-05 01:03:092021-03-24 23:30:385 Steps to Improve Your Digital Marketing Efforts
You might also like
IllumulusLooking Back at 2018 – Digital Transformational Marketing

Recent Posts

  • Digital Transformation + Sustainability = Improved Quality of Life.
  • Where to Get Started with AI : Podcast
  • AI Readiness
  • A Remote Workforce is Smarter
  • ILLUMULUS Framework for Digital Transformation

Recent Comments

    Archives

    • October 2020
    • September 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • January 2020
    • September 2019
    • July 2019
    • May 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • June 2018
    • April 2018
    • January 2018
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • March 2016
    • January 2016

    Categories

    • AI Maturity Model
    • AI readiness
    • Analytics
    • Analytics @ko
    • Artificial Intelligence
    • Automation
    • B2B
    • B2B @ko
    • B2C
    • B2C @ko
    • Big Data
    • Branding
    • Content Creation
    • Digital Strategy
    • Digital Strategy @ko
    • Digital Transformation
    • Fashion Industry
    • Global Marketing
    • Global Marketing @ko
    • limited budget marketing
    • Machine Learning
    • Market Expansion
    • Market Expansion @ko
    • Marketing
    • Marketing Automation
    • Marketing Strategy
    • Marketing Strategy @ko
    • News
    • Non-Profit
    • Personal
    • podcast
    • Space
    • Speaking
    • Startups
    • Startups @ko
    • Storytelling
    • Sustainability
    • Telecommunications
    • Telecoms
    • Video Content
    • 마케팅 분석
    • 마케팅 전략 @ko
    illumulus logo

    Mission

    Empowering organizations to understand the true value of data. Illumulus provides digital transformation & sustainability strategies, digital implementation platforms and AI/ML experiences. Utilizing data to make better decisions.

    COMPANY

    Our Story

    Privacy Policy

     

    NEWSLETTER

    © Copyright 2023 - Illumulus LLC. All Rights Reserved
    • Twitter
    • Facebook
    • Instagram
    • LinkedIn
    5 Steps to Ensure Positive Marketing Brand ValueCEO Message – Looking back at 2016
    Scroll to top